Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics

English version

Autoři: John C. Besley ^aff001; Kathryn O’Hara ^aff002; Anthony Dudo ^aff003
Působiště autorů: Department of Advertising and Public Relations, Michigan State University, East Lansing, Michigan, United States of America ^aff001; School of Journalism and Communication, Carleton University, Ottawa, Ontario, Canada ^aff002; Stan Richards School of Advertising and Public Relations, University of Texas at Austin, Austin, Texas, United States of America ^aff003
Vyšlo v časopise: PLoS ONE 14(10)
Kategorie: Research Article
prolekare.web.journal.doi_sk: https://doi.org/10.1371/journal.pone.0224039

Souhrn

Strategic science communicators need to select tactics that can help them achieve both their short-term communication objectives and long-term behavioral goals. However, little previous research has sought to develop theory aimed at understanding what makes it more likely that a communicator will prioritize specific communication tactics. The current study aims to advance the development of a theory of strategic science communication as planned behavior based on the Integrated Behavioral Model. It does so in the context of exploring Canadian scientists’ self-reported willingness to prioritize six different tactics as a function of attitudinal, normative, and efficacy beliefs. The results suggest that scientists’ beliefs about ethicality, norms, response efficacy, and self-efficacy, are all meaningful predictors of willingness to prioritize specific tactics. Differences between scientists in terms of demographics and related variables provide only limited benefit in predicting such willingness.

Klíčová slova:

Social communication – Research design – Behavior – Surveys – Decision making – Scientists – Social theory

Zdroje

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Strategic science communication as planned behavior: Understanding scientists’ willingness to choose specific tactics

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